Change Management · Behavioral Science · AI Adoption

Change management designed for real adoption.

I work at the intersection of behavioral science, AI adoption, and human-centered transformation — helping organizations design changes people actually adopt, whether it's an AI rollout, a new operating model, or a merger, and sustaining them long after go-live.

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Behavior → Adoption 01
Person, plan, and behavior flow diagram — from individual to mapped adoption.
One plan.
Every behavior mapped.
CHANGE STRATEGY · BEHAVIORAL ADOPTION · AI ADOPTION · POST-MERGER INTEGRATION · HR TRANSFORMATION   ·   CHANGE STRATEGY · BEHAVIORAL ADOPTION · AI ADOPTION · POST-MERGER INTEGRATION · HR TRANSFORMATION
Ana Noreña
Who I am

Ten years of Big Four consulting, one lasting obsession.

Ten years across Accenture and EY designing change programs for large-scale transformations — ERP rollouts, shared service center go-lives, culture shifts, new ways of working. I kept seeing the same gap: programs that checked every adoption box, and six months later, nobody actually working any differently.

Today I take on independent consulting projects focused on HR transformation — new tools, new operating models, new ways of working — where adoption is the real deliverable, not a checkbox.

Accenture · 5 yrs EY · 5 yrs HR Transformation HCMBOK Change Management
The approach

From vision to measurable behavior

Most transformation roadmaps stop at the future state. I take it one level deeper — into the specific, observable behaviors that make that future state real, so success can actually be measured.

01

Future State

The strategic vision — the new tool, the new process, the new way of working, as leadership defines it.

02

Microbehaviors

The vision broken down into specific, observable actions: what people do differently, in which moment, instead of what.

03

KPIs & Success Metrics

Because behaviors are observable, they're measurable — turning adoption from a feeling into a number leadership can track.

Implementation isn't adoption.

A rollout can hit every milestone on the plan and still leave people doing things the old way. The behaviors in between are what decide which one happens.

Services

From diagnosis to sustained adoption

Every format below runs on the same model — the Behavioral Enablement Layer — breaking transformation down into future state, microbehaviors, and measurable outcomes.

I work as a strategic partner, not an embedded full-time resource: I advise leadership and equip your internal team to run the change.

Talks & Keynotes

From Compliance to Real Change

A talk for leadership and HR audiences on why transformation programs check every adoption box and still fail — and what it actually takes to make change stick. Tailored to your audience, in person or virtual.

AI Adoption: Beyond the Tool

Why AI rollouts fail for the same reason every other transformation does — and how to design the specific behaviors that turn a new tool into something people actually use.

Merging Companies, Not Just Balance Sheets

Why so many mergers and acquisitions succeed on paper and fail in integration, and what leaders can do to make two organizations actually work as one.

Workshops & Training

Workshop: Applying the Behavioral Enablement Layer (BEL)

A hands-on session where your team maps its own transformation into future state, microbehaviors, and KPIs — leaving with a working draft, not just a framework.

Training Curriculum Design

Redesigning existing training programs so they teach behavior, not just content — so the learning experience makes the new way of working easier to do, not just easier to explain.

Advisory & Consulting

Change Strategy & Transformation Roadmaps

Translating a business case into a behavioral adoption plan leadership can actually execute: change strategy, stakeholder alignment, and communications built around the specific behaviors that define success.

Organizational Readiness & Adoption Assessment

The Behavioral Adoption Diagnostic: pinpointing where adoption is likely to break down before go-live, not after: which behaviors need to be installed, which need to be unlearned, and what is quietly reinforcing the old habit.

AI Adoption Advisory

Embedding the same behavioral rigor into AI rollouts as any other transformation: which behaviors change, with which AI tool, and how it gets measured — not just a training deck.

Post-Merger Integration & Adoption

Deals are won on paper and lost in integration. I design the behavioral side of mergers and acquisitions: cultural alignment, adoption of unified processes and systems, and an Integration Readiness Diagnostic before day one.

Adoption Architecture for Organizational Change

Designing the full adoption architecture of a program — stakeholders, communications, training, and measurement — integrated under one behavioral model instead of run as separate workstreams.

Stakeholder Management

Mapping and supporting sponsors, middle management, and end users so change has real allies at every level — not just formal sign-off.

Fractional Change Advisory

Ongoing strategic guidance for leadership and your internal change team, on a flexible retainer: a recurring strategy session plus focused support in between. I advise and equip your team; they run the change.

Not sure which format fits your team?

Get in touch
Library

Longer-form thinking on adoption and behavioral change

00

Adoption KPIs: How to Tell Whether a Change Is Being Adopted

Your dashboard is green, but are people working differently? How to build adoption KPIs that measure behavior, not program activity, with a full CRM example.

Blog · free read
Read the article
01

Anatomy of a Microbehavior: How to Write One (and Why It Works)

Your team uses AI in secret, and it isn't resistance. The five pieces of a well-written microbehavior, and the behavioral science that makes it work.

Blog · free read
Read the article
02

Create Urgency? Companies Already Live in It

Kotter was right that nothing moves without urgency. But when ten initiatives each run their own step 1, the problem is no longer urgency: it is exhausted capacity.

Blog · free read
Read the article
03

Can Change Management Run Like a Swiss Watch?

Why most change programs run on hope instead of precision — and the missing layer between frameworks like ADKAR or Kotter and what actually changes on an ordinary Tuesday.

Blog · free read
Read the article
04

The book, in English and Spanish

Why organizations confuse compliance with real transformation — written from inside real projects, not from theory. Pick your Amazon store and format.

Austria and Switzerland: choose Germany. Latin America and any country not listed: choose United States.
Adoptar o sobrevivir al cambioSpanish edition
Kindleamazon.com Paperbackamazon.com
Adopt or Survive ChangeEnglish edition
Kindleamazon.com Paperbackamazon.com

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